A prompt is a question or request you type into an AI tool. When someone asks ChatGPT, Perplexity, or Gemini a question, that question is called a prompt.
Examples of Prompts
Here are some common prompts styles use:
For businesses:
- “What are the best project management tools for small teams?”
- “Create a comparison of all gyms in the GTA and list their amenities.”
- “What’s the difference between SEO and GEO?”
- “Who are the top digital marketing agencies in Calgary?”
For government services:
- “How do I apply for Employment Insurance in Canada?”
- “What are the requirements for a driver’s license in Ontario?”
- “When is garbage collection day in Vancouver?”
Why Prompts Matter for Gander
Gander tracks how generative engines respond to prompts about your brand or industry. Our platform helps you understand:
- Does your brand or organization appear in the answer(s)?
- What competitors are mentioned?
- Which websites does the AI cite as sources?
By testing a wide breadth of prompts, we show you where your brand shows up and where it doesn’t. This helps you understand your AI visibility.
Prompts vs. Keywords
Prompts are different from search keywords. Keywords are usually 1-3 words like “best CRM” or “pizza delivery.” Prompts are full questions or requests that sound more like natural speech.
People type keywords into Google. They mostly ask full questions (prompts) to AI tools.
