A
AI Overviews Google’s AI-generated answers that appear at the top of search results. They provide direct answers to questions without needing to click on links.
Answer Engine A search tool that gives direct answers instead of just showing links. Examples include ChatGPT, Perplexity, and Google’s AI Overviews.
C
Citation When an AI mentions or references a specific URL in its answer.
Citation Ranking Where your website appears in the list of sources an AI uses.
Co-branded Report A Gander report that shows both your agency’s logo and a small Gander logo in the footer.
Competitive Intelligence Information about how your competitors appear in AI answers compared to your organization or your clients’.
G
Generative Engine An AI system that creates new text responses by learning from existing content. Examples include ChatGPT, Claude, Gemini, and Perplexity.
Generative Engine Optimization (GEO) The practice of improving how often and how well your brand appears in AI-generated answers.
Grounding When an AI bases its answer on real sources instead of making things up. Well-grounded answers cite specific websites or documents.
H
Hallucination When an AI creates false information that sounds believable but isn’t true. This happens when the AI doesn’t have accurate sources to ground its answer.
L
Large Language Model (LLM) The AI technology that powers tools like ChatGPT and Claude. It learns patterns from huge amounts of text to generate human-like responses.
M
Mention When an AI includes your brand name in its answer, specifically without citing your website.
P
Plume Index A scoring rubric created to help you understand your overall website health as it pertains to AI search.
Prompt A question or request you type into an AI tool.
Prompt Library A saved collection of prompts in Gander that you can run repeatedly to track performance over time.
S
Semantic Checker A Gander tool that identifies technical issues preventing AI engines from understanding or finding your content.
Share of Voice How often your brand appears in AI answers compared to your competitors when people ask questions about your industry.
Source A website, document, or piece of content that an AI uses to create its answer. Good sources help AI give accurate information.
T
Training Data The information used to teach an AI model. For search-focused AI, this includes web pages, articles, and other online content.
V
Visibility How often your organization appears in AI-generated answers. High visibility means you show up frequently when people ask relevant questions.
W
White-label Report A Gander report with the Gander logo removed, showing only your agency branding.
