Gander Blog - Insights
Learn strategies to elevate your influence in the era of generative engines
- Opinion · Insights Why Are Most Top-Down AI Initiatives Failing? Why do 95% of AI pilot projects fail? Despite the hype, most organizations stumble on the same preventable mistakes: unrealistic expectations, poor data management, siloed implementation, and treating AI as a one-size-fits-all solution.
- Insights · Foundations Choosing KPIs for Generative Engine Optimization Campaigns Learn how to choose KPIs for your next generative engine campaign. This is a foundational article, appropriate for teams who are just getting started with GEO campaigns.
- Insights Building a GEO Strategy for Podcasts & Publications Great content structure serves both people and AI. This guide walks you through the GEO principles needed to make your podcast or publication's website clear to your audience and indispensable to generative answer engines.
