Gander Blog - Adam Malamis
Learn strategies to elevate your influence in the era of generative engines
- Insights · Foundations Choosing KPIs for Generative Engine Optimization Campaigns Learn how to choose KPIs for your next generative engine campaign. This is a foundational article, appropriate for teams who are just getting started with GEO campaigns.
- Insights Building a GEO Strategy for Podcasts & Publications Great content structure serves both people and AI. This guide walks you through the GEO principles needed to make your podcast or publication's website clear to your audience and indispensable to generative answer engines.
- Research · Foundations How do I get cited in ChatGPT? A Writer’s Guide to the GEO-16 Framework How can you increase the chances of your content being cited by AI? The GEO-16 framework suggests that AI prioritizes clear structure, structured data, and content freshness.
- Research How Students (Really) Use ChatGPT A study out of Rutgers University found students mainly use ChatGPT in five ways, including fixing misunderstandings. We review the study and implications for AI search.
- Foundations What is GEO? An In-Depth Look at Generative Engine Optimization Generative Engine Optimization (GEO) is changing how people get found online. Here’s why it matters in the age of AI search.
