Adding Generative Engine Optimization (GEO) to Your Services
The pressure on agencies right now is immense. We re operating in a B2B climate defined by longer buying cycles and tougher ROI scrutiny on every tool we adopt. At the same time, the fundamental way clients are discovered is being reshaped by generative search. This isn’t a future problem; it’s affecting client perception and traffic today.
The metrics we’ve relied on for years are starting to lose their meaning. This creates a challenge in our client conversations and a need for new kinds of evidence. The goal isn’t to find a magic bullet, but to augment our workflows with tools that provide clarity and proof of value.
Gander is a strategic intelligence platform designed to provide that proof. It helps quantify a brand’s presence in AI answers, streamline reporting, and provide the credible evidence needed to retain clients and win new business.
Creating Credible Proof for QBRs and Client Retention
An agency’s core challenge is defending retainers with measurable ROI. When clients see AI Overviews and ChatGPT answers, they want to know their brand is visible. Gander is designed to help you understand if and how your clients are showing up.
Quantify AI Visibility: The platform allows you to track and prove improved brand visibility and citation share within the most popular AI engines.
Track Deltas Over Time: You can monitor how visibility changes over time to show how your optimization efforts are working. This includes accounting for factors like recency bias in models like Perplexity.
Generate Exportable Evidence: The outputs are credible and exportable, designed specifically to be used in QBRs and client pitches.
Streamline Audits and Reporting
For a lean agency, profitability comes from leverage. Gander is engineered to increase your team’s efficiency, saving an average of 12+ hours per audit.
Eliminate Technical Barriers: Use built-in tools like the semantic checker to quickly identify technical issues that are preventing AI engines from discovering your client’s brand, turning complex technical GEO into actionable insights.
Shorten Time-to-Insight: The platform is built to reduce analyst hours and get you to the “so what?” faster. This allows your team to focus on high-value strategy, crafting content, and identifying key sources.
Manage Clients in One Place: Use multi-client project management and build out independent prompt libraries to create a more efficient, repeatable workflow for your entire team.
Win New Business with Empirical Evidence
In a competitive landscape, your agency needs a clear differentiator. Gander provides the tools to show immediate, tangible value to prospects from the very first conversation.
Turn Optimization into Outcome: Frame your pitches around driving real business outcomes. Use Gander’s data to show how improved AI visibility connects to the bottom line, aligning with the ROI-obsession of CROs and CMOs.
Demonstrate Immediate Value: Run a sample AI visibility check for a prospect. Walk into the pitch with a source-backed report that highlights their current gaps and positions your agency as the clear solution.
How We Work with Agencies
Our goal is to build a partnership that provides value to you and your clients.
Partnership Commission: We offer a 10% commission, in perpetuity, for any client you refer who purchases their own Gander package.
Tools and Support: Partners receive access to the support needed to integrate Gander intelligence into your client offerings.
Dedicated Strategic Coaching: Access a reserved monthly session with our GEO experts to solve your most complex client challenges. This hands-on guidance is designed to accelerate your team’s expertise and turn platform insights into winning strategies.
Why Gander is Different
Most competitor platforms were built for a different era of search, focused on SEO, clicks, and traffic. Gander is the only empirical AI analytics platform built for agencies who care about accurate data. We provide the auditable, source-backed evidence you need to prove your value and retain your clients, alongside the coaching and expertise that transforms your agency into a leader in generative search optimization.
Our commitment to providing empirical data extends to our methodology. Our process goes deeper than just scraping answers; we analyze the structure of prompts themselves to provide a more nuanced understanding of user intent. To ensure a more complete and accurate picture, we run 40% more queries than competing platforms. Together, these processes provide more robust and comprehensive data, making sure your spend and time are respected.
